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2 Written questions

2 Multiple choice questions

  1. any paid form of communication through mass media directed at identified consumers to provide information and influence their actions
  2. everything a business offers to satisfy a customer's needs

2 True/False questions

  1. marketingthe process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives.


  2. promotionthe money a customer must pay for a product or service


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