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of 6 available terms

2 Written Questions

2 Multiple Choice Questions

  1. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives.
  2. the money a customer must pay for a product or service

2 True/False Questions

  1. advertisingany paid form of communication through mass media directed at identified consumers to provide information and influence their actions

          

  2. distributionany form of communicaton used to inform, persuade, or remind

          

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