Ch. 3

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Created by:

nae101  on June 3, 2011

Subjects:

marketing

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Ch. 3

world trade
the flow of goods and services among different countries - the value of the exports and imports of the world's nations
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Terms

Definitions

world trade the flow of goods and services among different countries - the value of the exports and imports of the world's nations
countertrade a type of trade in which goods are paid for with other items instead of with cash
General Agreement on Tariffs and Trade (GATT) international treaty to reduce import tax levels and trade restrictions
World Trade Organization (WTO) an organization that replaced GATT; the WTO sets trade rules for its member nations and mediates disputes between nations
protectionism a policy adopted by a government to give domestic companies an advantage
import quotas limitations set by a government on the amount of a product allowed to enter or leave a country
embargo a quota completely prohibiting a specified goods from entering or leaving a country
tariffs taxes on imported goods
economic communities groups of countries that band together to promote trade among themselves and to make it easier for member nations to compete elsewhere
gross domestic product (GDP) the total dollar value of goods and services produced by a nation within its borders in a year
Gross National Product (GNP) the value of all goods and services produces by a country's citizens or organizations, whether located within the country's borders or not
economic infrastructure the quality of a country's distribution, financial, and communications systems
level of economic development the broader economic picture of a country
standard of living an indicator of the average quality and quantity of goods and services consumed in a country.
least developed country (LDC) a country at the lowest stage of economic development
developing countries countries in which its economy is shifting from agriculture to industry
BRIC countries refers to Brazil, Russia, India, and China, the largest and fastest growing of the developing countries with over 40% of the world's population
developed country a country that boasts sophisticated marketing systems, strong private enterprise, and bountiful market potential for many goods and services
group of 8 (G8) an informal forum of the 8 most economically developed countries that meets annually to discuss major economic and political issues facing the international community
business cycle the overall patterns of change in the economy - including periods of prosperity, recession, depression, and recovery - that affect consumer and business purchasing power
competitive intelligence (CI) the process of gathering and analyzing publicly available information about rivals
discretionary income the portion of income people have left over after paying for necessities such as housing, utilities, food, and clothing
product competition when firms offering different products compete to satisfy the same consumer needs and wants
brand competition when firms offering similar goods or services compete on the basis of their brands reputation or perceived benefits
monopoly a market situation in which one firm, the only supplier of a particular product is able to control the price, quality, and supply of that product
oligopoly a market structure in which a relatively small number of sellers, each holding a substantial share of the market, compete in a market with many buyers
monopolistic competition a market structure in which many firms, each having slightly different products, offer unique consumer benefits
perfect competition a market structure in which many small sellers, all of whom offer similar products, are unable to have an impact on the quality, price, or supply of a product
patent a legal mechanism to prevent competitors from producing or selling an invention, aimed at reducing or eliminating competition in a market for a period of time
nationalization when a domestic government reimburses a foreign company (often not for the full value) for its assets after taking over
expropriation when a domestic government seizes a foreign companies assets without reimbursement
local content rules a form of protection stipulating that a certain proportion of a product must consist of components supplied by industries in the host country or economic community
demographics statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure
US Generalized System of Preferences (GSP) a program to promote economic growth in developing countries by allowing duty-free entry of goods into the US
cultural values a society's deeply held belief's about right and wrong ways to live
collectivist cultures cultures in which people subordinate their personal goals to those of a stable community
individualist cultures cultures in which people tend to attach more importance to personal goals than to those of the larger community
social norms specific rules dictating what is right or wrong, acceptable or unacceptable
ethnocentrism the tendency to prefer products or people of one's own culture
bribery when someone voluntarily offers payment to get an illegal advantage
extortion when someone in authority extracts payment under duress
export merchants intermediaries a firm uses to represent it in other countries
licensing agreement an agreement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties
franchising a form of licensing involving the right to adapt an entire system of doing business
strategic alliance relationship developed between a firm seeking a deeper commitment to a foreign market and a domestic firm in the target country
joint venture a strategic alliance in which a new entity owned by two or more firms allows the partners to pool their resources for common goals
straight extension strategy product strategy in which a firm offers the same product in both domestic and foreign markets
product adaption strategy product strategy in which a firm offers a similar but modified product in foreign markets
product invention strategy product strategy in which a firm develops a new product for foreign markets
backward invention strategy product strategy in which a firm develops a less advanced product to serve the needs of people living in countries without electricity or other elements of a developed infrastructure
free trade zones designated areas where foreign companies can warehouse goods without paying taxes or customs duties until they move the goods into the marketplace
gray market goods items manufactured outside a country and then imported without the consent of the trademark holder
dumping a company tries to get a toehold in a foreign market by pricing its products lower than it offers them at home

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