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The given flashcards introduce basic terms for carrying out a S.W.O.T analysis.

strengths

attributes or characteristics that contribute to business success

weaknesses

attributes or characteristics which can contribute to business week or failure

opportunities

external factors that are not fully leveraged to provide success

threats

anticipated events that could have a negative impact, any obstacles

S.W.O.T. analysis

a management tool that for understanding and decision-making for all sorts of situations in business and organizations

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