CH. 6 Social Psych ATTITUDES
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18 terms
Terms | Definitions |
|---|---|
 attitude | A positive, negative, or mixed reaction to a person, object, or idea. |
| attitude scale | A multiple-item questionnaire designed to measure a person's attitude toward some object. |
| bogus pipeline | A phony lie-detector device that is sometimes used to get respondents to give truthful answers to sensitive questions. |
| central route to persuasion | The process by which a person thinks carefully about a communication and is influenced by the strength of its arguments. |
| cognitive dissonance theory | The theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce. |
| elaboration | The process of thinking about and scrutinizing the arguments contained in a persuasive communication. |
| facial electromyograph (EMG) | An electronic instrument that records facial muscle activity associated with emotions and attitudes. |
| Implicit Association Test (IAT) | A covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts—such as black or white with good or bad. |
| implicit attitude | An attitude, such as prejudice, that one is not aware of having. |
| inoculation hypothesis | The idea that exposure to weak versions of a persuasive argument increases later resistance to that argument. |
| insufficient deterrence | A condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened. |
| insufficient justification | A condition in which people freely perform an attitude-discrepant behavior without receiving a large reward. |
| need for cognition (NC) | A personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities. |
| peripheral route to persuasion | The process by which a person does not think carefully about a communication and is influenced instead by superficial cues. |
| persuasion | The process by which attitudes are changed. |
| psychological reactance | The theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive. |
| sleeper effect | A delayed increase in the persuasive impact of a noncredible source. |
| theory of planned behavior | The theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions. |
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