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BUYcotting Using purchasing decisions to support the products and policies of businesses. Rational Actor Theory The theory that choices are based on our individual assessment of costs and benefits. Free Riders Those who enjoy the benefits from activities without paying the costs of participation. Political Engagement Psychological predisposition toward or interest in politics. Political Interest An attribute of political participants that measures one's concern for an election outcome and the positions of the candidates on the issues. Internal Political Efficacy An individual's self-confidence in his or her ability to understand and participate in politics. External Political Efficacy An individual's belief that his or her activities will influence what the government will do or who will win an election. Political Information A measure of the amount of political knowledge an individual possesses concerning political issues, political figures, and the workings of the political system. Strength of Party Identification The degree of loyalty that an individual feels toward a particular political party. Political Mobilization Process whereby citizens are alerted to participatory opportunities and encouraged to become involved. Direct Mobilization Process by which citizens are contacted personally by candidate and party organizations to take part in political activities. Indirect Mobilization Process by which political leaders use networks of friends and acquaintances to active political participation. Voter Fatigue A tendency to tire of the process of voting as a result of frequent elections. Checkbook Democracy A term that expresses the notion that little is required of citizens beyond their cash. Consumer Activism The practice of making a political or social statement with one's buying power.