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Describe what should be done to develop marketing and promotions for a facility? - internal (w/in facility) and external (outside facility) strategies should be developed - programs and benefits of programs should be promoted w/in community and business orgs - marketing plan should be thorough and comply w/ operational budget Describe what should be involved with program evaluation. - should evaluate effectiveness - subjective evaluation can be accomplished through surveys - program evals should be based on objective measures like program stats (attendance, net income, goal attainment) or client outcomes - program eval criteria and process should be outlined in org plicy and procedure manual - manager should take healthcare trends into account and assess how well the program is adapting to these trends What is a Continuous quality improvement (CQI) and how does it related to program evaluation? - process of evaluation and implementation designed to maximize program effectiveness and safety. - also evaluates how program is meeting goals based on mission stmt What is a mission statement? - Simple statement of program's main purpose - forms foundation of program planning, implementation, and evaluation What are the characteristics of a mission statement? - clearly worded - compatible w/ parent organization or institutions mission stmt - regularly reviewed and updated to reflect programs changes What is included in program goals and objectives? - goals should be consistent w/ programs mission stmt - goals should be defined by specific and measurable outcomes - objectives should provide greater definition of goals and should provide specific way to achieve goals What is a policy and procedures manual? - provides documentation and dissemination of program's specific protocols and practices What should be included in a policies and procedures manual? - details of program and services as well as general rules and regulations of program and facility - operational logistics from org structure to facility and equipment maintenance schedules - should be readily accessible to all staff - should be updated regularly to reflect current practice and process of program - must be reviewed from legal perspective and approved by parent org - should be consistent w/ ever-changing standards and practices of national, regional, and local orgs What should be included in an employee manual? - provides basic rules and regs for all staff positions - provides job descriptions, including reporting relationship, job responsibilities, minimum qualifications, critical success factors and analysis of physical demands of job What is the purpose of program documentation? - provides written record of agreements, waiver, releases, incidents, policies and procedures, and clearances critical for understanding of client activities and knowing who is protected if problem occurs What are some characteristics of documented agreements, releases, and consents? - clearly describe client participation, rights and responsibilities of client and facility, and expected client benefits and risks - should transfer appropriate level of responsibility and risk associated w/ participation to client - should be created in clinical programs by hospital or primary program management Describe a Physician clearance document. - documentation of a medical opinion of client's risk of exercising - places level of shared risk on medical professional Who is a physician clearance recommended for? - client who has considerable health risk w/ exercise - client to exhibits signs or symptoms during exercise that indicate increased risk if exercise continues What are incident reports used for? - provide detailed description of incident - list all witnesses, including stmts, if possible - state results of actions by staff - include follow-up status of clients and staff involved incident - provide corrective action to reduce recurrence of similar incident What are malpractice and liability insurance needed? - provide coverage for staff and facility in case of litigation for malpractice and accidents What are records used for in a fitness facility? - program evaluation - client motivation - understanding success of business - liability protection - marketing List various types of records that should be kept? 1) Attendance 2) Evaluation and screening 3) workout and treatment 4) Medical tests and medical records 5) Surveys 6) Maintenance 7) Expense