Marketing terms and types
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10 terms
Terms | Definitions |
|---|---|
 Copyright | Legal right granted to an author, composer, playwright, publisher, or distributor to exclusive publication, production, sale, or distribution of a literary, musical, dramatic, or artistic work |
| Trademark | A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer |
| Types of advertising | Radio Internet Television Outdoor (billboards) Direct Mail |
| Retail | Sale of goods or commodities in small quantities directly to consumers |
| Seasonal goods | Goods that are demanded only during specific time periods |
| Staple goods | Goods that are demanded throughout the year |
| Luxury goods | Goods that are inessential and looked at as conducive to pleasure and comfort |
| Convenience goods | Normal everyday goods that are easily accessible |
| Physical inventory | The actual counting of each individual items in stock at a particular date and time |
| Perpetual inventory | Keeping book inventory continuously in agreement with stock on hand by daily record keeping |
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