Principles of a SWOT Analysis
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3 terms
Terms | Definitions |
|---|---|
 What dose SWOT Analysis stand for | S-comparison of strengths W-weaknesses O-opportunities, T-threats |
| An Integral part of a marketing plan and can also be a part of a business plan | SWOT Analysis |
| Importance of performing SWOT analysis | Identifies a comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy. |
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