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Applied research: research designed to solve practical problems
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Basic research: research conducted to advance scientific knowledge
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Biological research: scientific studies of the brain and other parts of the nervous system
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Case study: in-depth study of a single research participant
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Control group: group that recieves no treatment in an experiment
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Correlational research: researcher observes or measures (without directly manipulating) two or more naturally occuring variables to find the relationships between them
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Debriefing: Informing participants after the research about the purpose of the study, the nature of the anticipated results, and any deceptions used.
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Dependent variable: variable that is measured; it is affected by (or dependent on) the independent variable
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descriptive research: research methods that observe and record behavior and mental processes without producing causal explanations
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Double blind study: procedure in which both the researcher and the participants are unaware of who is in the expermental or control group.
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Ethnocentrism: believing that one's culture is typical of all cultures; also, viewing one's own ethnic group as central and "correct" and judging others according to this standard
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Experiment: carefully controlled scietific procedure that involves manipulation of variables to determine cause and effect
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Experimental group: group that recieves treatment in an experiment
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Experimenter bias: occurs when researcher influences research results in the expected direction
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Independent Variable: variable that is manipulated to determine it's causal effect on the dependent variable
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Informed consent:: participants agreement to take part in a study after being told what to expect
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Meta-Analysis: statistical procedure for combining and analyzing data from many studies
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Naturalisitic observation: observation and recording behavior and mental processes in the participants natural state or habitat
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participant bias: occurs when experimental conditions influence the participants behavior or mental processes
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Placebo: inactive substance or fake treatment used as a control technique, usually in drug research, or given by a medical professional
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Random assignment: using chance methods to assign participants to experimental or control conditions, thus minimizing the possibility of biases or pre-existing differences in the group
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Salmple Bias: occurs when research participants are not representative of the larger population
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Survey: research tenique that questions a large sample of people to asses their behavior and attitudes