This is a promise to deliver specific benefits associated with products or services to consumers.
This is an organizational function and a collection of processes designed to plan for, create, communicate,and deliver value to customers and to build effective customer relationships in ways that benefit the organization and its stakeholders.
This is an organizational philosophy dedicated to understanding and fulfilling consumer needs through the creation of value.
Customer Lifetime Value
This is the present value of all profits expected to be earned from a customer over the lifetime of the customer's relationship with a company.
Customer relationship management
Also known as crm, this is the activities that are used to establish, develop and maintain customer relationships.
These are created when businesses and consumers interact through a sales transaction of a product or service and continue based on ongoing interaction between the business and the consumer.
This reflects a business focus on efficient production and distribution with little emphasis on any marketing strategy.
This reflects a business on creating value added relationships with suppliers and consumers.
This reflects a business focus on advertising and personal selling to create demand and move product inventory.
These are the most common classification of a marketing mix and consist of product, price, place and promotion.
These are activities that assist in the execution of exchange and physical functions.
These are activities that enable the flow of goods from manufacturer to consumer.