promotion that supplements or coordinates advertising
occurs when a hospitality business uses displays, giveaways, or discount and premium offers (buy one get one free coupons, contests, and/or games) to build short-term traffic and sales
the business of drawing public attention to goods and services
the vehicles through which advertising messages are delivered to their intended audiences
newspapers, magazines, newsletters, and books
Agencies or instruments such as radio and television that use verbal communication to share a message with the public.
The Internet used as a vehicle to deliver messages to customers.
relatively inexpensive, useful items featuring the an advertiser's name or logo
Advertising that is placed in the exterior area of a store.