PR Principles -- Ch 4 Online Quiz
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Created by:
justinplunkett on September 15, 2011
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20 terms
Terms | Definitions |
|---|---|
 Public relations' beginnings in the United States go as far back as. | the American Revolution's struggle for power between the colonists and the British.; Harvard College's fund-raising brochures, published in 1643. |
| Which of the following techniques did Revolutionary War propagandist Samuel Adams use to incite the colonists to war? | All of the above. (easily identifiable symbols and slogans;staged events to catch the public's attention;a sustained saturation campaign through all avenues of communication) |
| The first clear beginnings of the public presidential campaign and of the presidential press secretary came | in the Andrew Jackson era, particularly with his publicist Amos Kendall. |
| The chapter calls the period of American history from roughly 1875-1900, characterized by press agents P.T. Barnum and by the rise of powerful monopolies. | the "public-be-damned" era |
| Public relations pioneer Ivy Lee is best known for | the "Declaration of Principles." |
| Early public-relations practitioner Edward L. Bernays is credited with: | All of the above (coining the term "public relations counsel.";teaching the first public relations university-level course;wrote the first book on public relations) |
| Outside of the business sector, some of the early entities to use public relations successfully were | colleges and universities. |
| From the mid-1960s to about the mid-1980s, public relations: | advanced social and environmental causes |
| The Creel Committee | helped to establish the University of Pennsylvania's University Bureau of Publicity; used radio to help build American support for World War I, & raised money for the March of Dimes. |
| Which of the following is NOT true about American Telephone and Telegraph Company's early public relations programs? | a. They flourished when Theodore N. Vail left the company in 1887. |
| T/F -- The earliest principle of public relations practice was the railroad's secret alliance with the Publicity Bureau | FALSE |
| T/F -- Modern public relations evolved in part from early press agency | TRUE |
| T/F -- Banks were the first businesses to use the press to influence public opinion | TRUE |
| T/F -- The first corporate public relations department was started by George Westinghouse for his new electric corporation | TRUE |
| T/F -- Married to Edward L. Bernays, Doris E. Fleischman argued that her proposals would be accepted on their own merits, regardless of her gender | FALSE |
| T/F -- The Roper and Gallup polls were begun in the l930s and were a well-respected tool in measuring public opinion | TRUE |
| T/F -- New digital technologies, such as the Internet, have a huge impact on public relations practice | TRUE |
| T/F -- Business interests in the past took public relations for granted when their positions of power were challenged or threatened. | FALSE |
| T/F -- Begun in the mid-1700s, public relations is an American invention. | FALSE |
| T/F -- Ivy L. Lee recognized that the press would not challenge an untrue statement | FALSE |
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