Public relations' beginnings in the United States go as far back as.
the American Revolution's struggle for power between the colonists and the British.; Harvard College's fund-raising brochures, published in 1643.
Which of the following techniques did Revolutionary War propagandist Samuel Adams use to incite the colonists to war?
All of the above. (easily identifiable symbols and slogans;staged events to catch the public's attention;a sustained saturation campaign through all avenues of communication)
The first clear beginnings of the public presidential campaign and of the presidential press secretary came
in the Andrew Jackson era, particularly with his publicist Amos Kendall.
The chapter calls the period of American history from roughly 1875-1900, characterized by press agents P.T. Barnum and by the rise of powerful monopolies.
the "public-be-damned" era
Public relations pioneer Ivy Lee is best known for
the "Declaration of Principles."
Early public-relations practitioner Edward L. Bernays is credited with:
All of the above (coining the term "public relations counsel.";teaching the first public relations university-level course;wrote the first book on public relations)
Outside of the business sector, some of the early entities to use public relations successfully were
colleges and universities.
From the mid-1960s to about the mid-1980s, public relations:
advanced social and environmental causes
The Creel Committee
helped to establish the University of Pennsylvania's University Bureau of Publicity; used radio to help build American support for World War I, & raised money for the March of Dimes.
Which of the following is NOT true about American Telephone and Telegraph Company's early public relations programs?
a. They flourished when Theodore N. Vail left the company in 1887.
T/F -- The earliest principle of public relations practice was the railroad's secret alliance with the Publicity Bureau
T/F -- Modern public relations evolved in part from early press agency
T/F -- Banks were the first businesses to use the press to influence public opinion
T/F -- The first corporate public relations department was started by George Westinghouse for his new electric corporation
T/F -- Married to Edward L. Bernays, Doris E. Fleischman argued that her proposals would be accepted on their own merits, regardless of her gender
T/F -- The Roper and Gallup polls were begun in the l930s and were a well-respected tool in measuring public opinion
T/F -- New digital technologies, such as the Internet, have a huge impact on public relations practice
T/F -- Business interests in the past took public relations for granted when their positions of power were challenged or threatened.
T/F -- Begun in the mid-1700s, public relations is an American invention.
T/F -- Ivy L. Lee recognized that the press would not challenge an untrue statement