| Term | Definition |
|---|
| marketing channel | Set of interdependent organizations that eas the transfer of ownership as products move from producer to consumer. |
| Channel members | Parties in the marketing channel that negotiate with one another, but and sell products and fcilitate the change of ownership between buyer and seller |
| Supply chain | Connected chain of all the business entities both internal and external to the company that perform or support the logistics function |
| discrepancy of quantity | Difference between the amount of prodcut produced and the amount an end user wants to buy |
| discrepancy of assortment | the lack of all the items a customer needs to receive full satisfaction from a product or products |
| temporal discrepancy | A situation that occurs when a prodcut is produced but a customer is not ready to buy it |
| spatial discrepancy | The difference between the location of a producer and the location of widely scattered markets |
| retailer | A channel intermediary that sells mainly to consumers |
| merchant wholesaler | Institution that buys goods from manufacturers and resells them to businesses, government agencies and other whoelsalers and retailers that receives and takes title to goods, stores them in its own warehouses and later ships them |
| agents and brokers | Wholesaling intermediaries who do not take title to a product but facilitate its sale from producer to end user by representing retailers, wholesalers or manufacturers |
| logistics | Process of strategically managing the efficent flow and storage of raw materials, in-process inventory and finished goods from point of origin to point of consumption |
| direct channel | Distribution channel in which producers sell directly to consumers |
| dual distribution | Use of two or more channels to distribute the same product to target markets |
| strategic channel alliance | cooperative agreement between business firms to use the other's already established distribution channel |
| supply chain management | A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process |
| intensive distribution | Form of distribution aimed at having a product available in every outlet where target customers might want to buy it |
| selective distribution | Form of distribution achieved by screening dealers to eliminate all but a few in any single area |
| channel power | Capacity of a particular marketing channel memer to control or influence the behavior of other channel members |
| channel control | A situation that occurs when one marketing channel member intentionally affects another member's behavior |
| channel leader | Also known as channel captain-Member of a marketing channel that exercises authority and power over the activities of other channel members |
| channel conflict | Clash of goals and methods between distribution channel members |
| horizontal conflict | Channel conflict that occurs among channel members on the same level |
| vertical conflict | channel conflict that occurs between different levels in a marketing channel, most typically between manufacturer and wholesaler |
| channel partnering | Joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage |
| just in time production | Process that redefines and simplifies manufacturing by reducing inventory levels and delivering raw materials just when they are needed on the production line |
| mass customization | Made to Order-Products are not made until an order is placed by the customer |
Combine with other sets
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