| Term | Definition |
| Glittering Generalities? | making something sound a lot better than it probably is |
| Bandwagon? | saying that EVERYONE is doing it |
| Name Calling? | talking bad about another candidate |
| Card-Stacking? | listing lots of statistics, facts, statements, etc. |
| Just Plain Folks? | people just like you! |
| Celebrity Testimonials? | using famous/ wellknown people for endorsement |
| Symbols/Transfer? | using well known images to associate a person with |
| Interest groups? | members share certain views & work to shape public policy |
| ACLU? | American civil liberties union--advocates individual rights |
| NAACP? | National Association for the Advancement of Colored People: for minorities in US |
| AARP? | American Association of Retired Persons |
| NEA? | Nat'l Endowment for the Arts |
| Lobbying? | interest groups pressure legislators in hopes that legislation would be passed |
| negotiation? | discussing an issue b/w 2 or more parties w/ cometing interest w/ an aim of coming to an agreement |
| Arbitration? | opposing sides consult w/ a 3rd party which provides a LEGALLY BINDING decision taht solves the dispute |
| Mediation? | 3rd party helps the disagreeing parties come to agreement (NOT LEGALLY BINDING) |