NAME: ________________________

MKTG 350 Chapter 6 Test

Question Types


Prompt With


Question Limit

of 19 available terms

7 Written Questions

6 Multiple Choice Questions

  1. Several people share in making a purchase decision- perhaps even top managers.
  2. All the people who participate in or influence a purchase.
  3. A routine repurchase that may have been made many times before.
  4. A request to buy something.
  5. The in-between process where some review of the buying situation is done-though not as much as in new-task buying or as little as in straight rebuys.
  6. Reliably getting products there just before the customer needs them.

6 True/False Questions

  1. Resident BuyersIndependent buying agents who work in central markets for several retailer or wholesaler customers based in outlying areas or other countries.

          

  2. North American Industry Classification System (NAICS)Codes used to identify groups of firms in similar lines of business.

          

  3. Purchasing SpecificationsA written (or electronic) description of what the firm wants to buy.

          

  4. Vendor AnalysisFormal rating of suppliers on all relevant areas of performance.

          

  5. Competitive BidA buyer has budgeted funds that he can spend during the current time period.

          

  6. Negotiated Contract BuyingWhen an organization has a new need and the buyer wants a great deal of information.