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health consumer anyone who purchases or uses health products or services media various methods of communicating information advertising a written or spoken media message designed to interest consumers in purchasing a product or service comparison shopping a method of judging the benefits of different products by comparing several factors, such as quality, features, and cost warranty a company's or a store's written agreement to repair a product or refund your money should the product not function properly online shopping using the internet to but products and services health care system all the medical care available to a nation's people, the way they receive care, and the method of payment primary care physicians medical doctors who provide physical checkups and general care specialists medical doctors trained to handle particular kinds of patients or medical conditions preventative care actions that prevent the onset of disease or injury health insurance a plan in which private companies or government programs pay for part or all of a persons medical costs medical history complete and comprehensive information about your immunizations and any health problems you have had to date fraud deliberate deceit or trickery health fraud sale of worthless products or services that claim to prevent diseases or cure other health problems malpractice failure by a health professional to meet accepted standard people or groups whose sole purpose is to take on regional, national, and even international consumer issues consumer advocate people or groups whose sole purpose is to take on regional, national, and even international consumer issues public health community-wide effort to monitor and promote the welfare of the population epidemiology the scientific study of patterns of disease in a population