3 key features of Burgoon's notion of a theory
1. Theory consists of a set of hunches
2. Those hunches have to be informed
3. Hunches have to be systematic
Before developing a theory
There are articles to read, people to talk to, actions to observe, and experiment to run. At least the theorist should be familiar with alternative explanations and interpretations of the type of communication they are studying.
According to Jarboe: Theory
careful, systematic, and self0-conscious discussion and analysis of communication phenomena
Theories as lenses
Many scholars see theoretical constructions as similar to the lens of a camera. The lens highlights the idea that theories shape our perception by focusing attention on some features of communication while ignoring other features
Theories as maps
communication theories are maps of the way communication works; we need theory to guide us through unfamiliar territory
What is communication
The relational process of creating and interpreting messages that elicit a response
a type of creation. If someone wants to relay something they encode the information into a sentence.
applies the scientific methods to describe, predict and explain recurring forms of human behavior
studies the ways in which symbolic forms can be used to identify with people or to persuade them toward a certain point of view
the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships
perceived competence and trustworthiness of a speaker or writer that affects how the message is received
Associated with subjectivity; observers' individual idiosyncratic responses to the world.
Major differences between the objective and interpretive approaches
1. Ways of knowing
2. Human nature
data collected through direct observation
Interpretive scholars seek to expand the range of free choice
What are the major social contexts in which communication is studied
3. Small Groups
4. Mass Communication
6. Public Communication
refers to the interrelationships of the concepts (a theory can't use words in more than one way)
the requirement that a scientific theory must be stated in such a way that it can be tested and disproved if it is indeed wrong.
A research method that manipulates an independent variable in a tightly controlled situation in order to judge its effect on a dependent variable and thus establish a cause-and-effect relationship.
In a scientific experiment, the factor that the researcher systematically alters in the quest to discover its effect on one or more dependent variables; the cause in a hypothesized cause-and-effect relationship.
In a scientific experiment, a measured outcome that presumably is influenced or changed by the independent variable; the effect in a hypothesized cause-and-effect relationship.
Research A research method that employs questionnaires and fact-to-face interviews to collect self-report data demonstrating what people think, feel, and intend to do.
Grant others that occur in your construction the same autonomy you practice constructing them. (Don't go into a situation with your mind made up)
use theory to reveal unjust communication practices that can create r perpetuate an imbalance of power
A method of participant observation designed to help a researcher experience a culture's complex web of meaning.
: the art of using all available means of persuasion, focusing upon lines of argumentation, organization of ideas, language use, and delivery I public speaking
the study of verbal and nonverbal signs that can stand for something else, and how their interpretation impact society
• A special type of sign (including most words) that has no natural connection with the thing it describes.
• Proper meaning superstition
the mistaken belief that words have a precise meaning (see example of intimacy).
The Sapir-Whorf hypothesis
The world is perceived differently by members of different linguistic communities and this perception is transmitted and sustained by language."
Language determines what can and cannot see or think or imagine. (our behavior can be explained by hereditary and society)
If language shapes thought then speakers of different languages will experience the world differently.
: Theoretically reflective social action.
• To understand power structures, beliefs and ideologies
• To undercover oppressive social conditions
• To fuse theory and action (praxis)
Critical theorists challenge three features of contemporary society:
1. The control of language to perpetuate power imbalances
2. The role of mass media in dulling sensitivity to repression
3. Blind reliance on the scientific method and its results
intentional analysis of everyday experience from the standpoint of the person who is living it. (The meaning of words is in the person)
• Knowledge is conscious
• The meaning of a thing consists of the potential of that thing in one's life.
• Language is the vehicle of meaning.
According to Carl Rogers, the match or fit between an individual's inner feelings and outer display.
Unconditional Positive Regard:
An attitude of acceptance of another person that is not contingent on his or her performance
The active process of laying aside personal views and of entering into another's world without prejudice.
): no matter where you go or what you do, you live your entire life within the confines of your head
Any outcome could have been effectively caused by any or many interconnected factors.
theorycenters on the relationship between symbols and interactions. (SIT) argues that society is made "real" by the interactions of individuals, who "live and work to make their social world meaningful"
: a prediction about yourself causing you to behave in such a way that it comes true
communication about communication; a lot of the non verbal tells you how to interpret the communication. GIVES US INFO ON HOW WE ARE To INTERPRET
o Personal space
the "invisible, variable volume of space surrounding an individual which defines that individual's preferred distance from others"
is a person's ownership of an area or object
Primary space: individual (exclusive domain)
Secondary: individual identifies with an area
Public: open to all
your pre-expectations; what you think about in advance
Interactional: skill in pulling off what your pre-expectation are