| Term | Definition |
| blog | series, or log, of discussion items on a page of the World Wide Wev |
| sound bite | a radio or video clip of someone speaking |
| equal time rule | An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates |
| trial balloon | Information leaked to the media to test public reaction to a possible policy |
| routine stories | media stories about events that are regularly covered by reporters |
| feature stories | media stories about events that, though public, are not regularly covered |
| insider stories | media stories about events that are not usually made public |
| selective attention | paying attention only to those news stories with which one already agrees |
| adversarial press | the tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them |
| background | a public official's statement to a reporter that is given on condition that the official's name is not given |