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5 Written questions

5 Matching questions

  1. Prosperity
  2. Product
  3. Brand Competitor
  4. Proactive / Reactive
  5. Monopolistic Competition
  1. a A stage of the business cycle characterized by low unemployment and relatively high total income, which together ensure high buying power (provided the inflation rate stays low)
  2. b A competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product
  3. c Firms that market products with similar features and benefits to the same customers at similar prices
  4. d ...Take care of it before vs. Take care of it after
  5. e A good, service, or idea

5 Multiple choice questions

  1. A group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products
  2. Temporary windows of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market
  3. The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment
  4. Principles and standards that define acceptable marketing conduct as determined by various stakeholders
  5. ...A sustainability label aimed at helping consumers identify the environmental and social performance of products and which meets a specified performance level as compared to products in the same product group. Examples include Energy Star, Fair Trade, Organic, ISO 14,000 series, FSC Forest Stewardship Council, and MSC Marine Stewardship Council (Sustainable Seafood).

5 True/False questions

  1. Marketing CitizenshipThe adoption of a strategic focus for fulfilling the economic, legal. ethical, and philanthropic social responsibilities expected by stakeholders


  2. Market ShareThe group of customers on which marketing efforts are focused


  3. Environment MixFour marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets


  4. Target MarketThe group of customers on which marketing efforts are focused


  5. Disposable IncomeDisposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter


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