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of 52 available terms
(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Consumerism
  2. Brand Competitor
  3. Monopoly
  4. Marketing Mix
  5. Pure Competition
  1. a Firms that market products with similar features and benefits to the same customers at similar prices
  2. b A competitive structure in which an organization offers a product that has no close substitutes, making that organization the sole source of supply
  3. c Organized efforts by individuals, groups, and organizations to protect consumers' right
  4. d Four marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets
  5. e A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply

5 Multiple choice questions

  1. A written document that specifies the activites to be preformed to implement and control the organization's marketing activites
  2. A good, service, or idea
  3. Assessment of an organization's strengths, weaknesses, opportunities, and threats
  4. ... a combination of circumstances and timing that permits an organization to take action to reach a target market
  5. ...

5 True/False questions

  1. Corporate CultureA successful high-end furniture maker, recognized ah highly ethical...long history of environmental advocacy

          

  2. Discretionary IncomeDisposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter

          

  3. ExchangeA group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products

          

  4. MarketingA group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products

          

  5. Green MarketingA strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment

          

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