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of 52 available terms
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5 Written Questions

5 Matching Questions

  1. Marketing
  2. Stakeholder
  3. Consumerism
  4. Boston Consulting Group
  5. Consumer Bill of Rights
  1. a ... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.
  2. b ...codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard
  3. c Organized efforts by individuals, groups, and organizations to protect consumers' rights
  4. d The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment
  5. e Constituents who have a "stake," or claim, in some aspect of a company;s products, operations, markets, industry, and outcomes

5 Multiple Choice Questions

  1. ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them
  2. The group of customers on which marketing efforts are focused
  3. The process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan
  4. The process of assessing and interpreting the information gathered through environmental scanning
  5. Firms that market products with similar features and benefits to the same customers at similar prices

5 True/False Questions

  1. Marketing MixFour marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets

          

  2. Proactive / Reactive...Take care of it before vs. Take care of it after

          

  3. Sales orientationAn organizationwide commitment to researching and responding to customer needs

          

  4. Green MarketingThe process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment

          

  5. ProsperityA stage of the business cycle in which the economy moves from recession or depression toward prosperity

          

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