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of 52 available terms
(1 exact duplicate found)

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5 Written Questions

5 Matching Questions

  1. Marketing Plan
  2. Market
  3. Marketing Citizenship
  4. Herman Miller
  5. Marketing Concept
  1. a A successful high-end furniture maker, recognized ah highly ethical...long history of environmental advocacy
  2. b A philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals
  3. c A group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products
  4. d A written document that specifies the activites to be preformed to implement and control the organization's marketing activites
  5. e The adoption of a strategic focus for fulfilling the economic, legal. ethical, and philanthropic social responsibilities expected by stakeholders

5 Multiple Choice Questions

  1. Principles and standards that define acceptable marketing conduct as determined by various stakeholders
  2. ...
  3. The percentage of a market that actually buys a specific product from a particular company
  4. A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
  5. Temporary windows of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market

5 True/False Questions

  1. Discretionary IncomeDisposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter


  2. Corporate CultureA successful high-end furniture maker, recognized ah highly ethical...long history of environmental advocacy


  3. Boston Consulting Group... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.


  4. Marketing MixFour marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets


  5. Disposable IncomeAfter-tax income


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