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of 52 available terms
(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Procompetitive
  2. Consumer Bill of Rights
  3. Market
  4. Production Orientation
  5. Marketing Mix
  1. a ...codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard
  2. b A group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products
  3. c Four marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets
  4. d ...
  5. e ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them

5 Multiple choice questions

  1. The practice of linking products to a particular social cause or an ongoing or short-term basis
  2. ... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.
  3. A stage of the business cycle during which unemployment rises and total buying power declines, stifling both consumer and business spending
  4. A successful high-end furniture maker, recognized ah highly ethical...long history of environmental advocacy
  5. ...A sustainability label aimed at helping consumers identify the environmental and social performance of products and which meets a specified performance level as compared to products in the same product group. Examples include Energy Star, Fair Trade, Organic, ISO 14,000 series, FSC Forest Stewardship Council, and MSC Marine Stewardship Council (Sustainable Seafood).

5 True/False questions

  1. MarketingThe process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment

          

  2. Market ShareThe group of customers on which marketing efforts are focused

          

  3. SWOT analysisAssessment of an organization's strengths, weaknesses, opportunities, and threats

          

  4. Sales orientation... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them

          

  5. Brand CompetitorFirms that market products with similar features and benefits to the same customers at similar prices

          

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