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of 52 available terms
(1 exact duplicate found)

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5 Written Questions

5 Matching Questions

  1. Pure Competition
  2. Recession
  3. Oligopoly
  4. Market Orientation
  5. Proactive / Reactive
  1. a ...Take care of it before vs. Take care of it after
  2. b A competitive structure in which a few sellers control the supply of a large proportion of a product
  3. c A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
  4. d A stage of the business cycle during which unemployment rises and total buying power declines, stifling both consumer and business spending
  5. e An organizationwide commitment to researching and responding to customer needs

5 Multiple Choice Questions

  1. ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them
  2. ... a combination of circumstances and timing that permits an organization to take action to reach a target market
  3. The results of a company matching a core competency to opportunities it has discovered in the marketplace
  4. A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
  5. ...the set of values, norm, and beliefs that influence the behavior of everyone in the organization

5 True/False Questions

  1. Marketing EnvironmentA philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals


  2. Environmental AnalysisThe process of assessing and interpreting the information gathered through environmental scanning


  3. Market ShareThe percentage of a market that actually buys a specific product from a particular company


  4. StakeholderConstituents who have a "stake," or claim, in some aspect of a company;s products, operations, markets, industry, and outcomes


  5. Marketing ConceptA written document that specifies the activites to be preformed to implement and control the organization's marketing activites


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