5 Written questions
5 Matching questions
- Strategic Planning Process
- Disposable Income
- Ethical Standards
- a ...Guides to moral behavior., The rules, standards, or principles governing the conduct of a person or the members of a profession.
- b A stage of the business cycle in which the economy moves from recession or depression toward prosperity
- c A competitive structure in which an organization offers a product that has no close substitutes, making that organization the sole source of supply
- d After-tax income
- e The process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan
5 Multiple choice questions
- Principles and standards that define acceptable marketing conduct as determined by various stakeholders
- Establishing long-term, mutually satisfying buyer-seller relationships
- ... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.
- The results of a company matching a core competency to opportunities it has discovered in the marketplace
- The percentage of a market that actually buys a specific product from a particular company
5 True/False questions
Prosperity → A good, service, or idea
Production Orientation → ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
...making whatever products are easy to produce and then trying to sell them
Strategic Window → Constituents who have a "stake," or claim, in some aspect of a company;s products, operations, markets, industry, and outcomes
Depression → A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
Monopolistic Competition → A competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product