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of 52 available terms
(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Marketing Citizenship
  2. Environment Mix
  3. Consumer Bill of Rights
  4. Pure Competition
  5. Sales orientation
  1. a ...codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard
  2. b ... the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits
  3. c The adoption of a strategic focus for fulfilling the economic, legal. ethical, and philanthropic social responsibilities expected by stakeholders
  4. d A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
  5. e ...

5 Multiple choice questions

  1. The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment
  2. Firms that market products with similar features and benefits to the same customers at similar prices
  3. A successful high-end furniture maker, recognized ah highly ethical...long history of environmental advocacy
  4. ...Guides to moral behavior., The rules, standards, or principles governing the conduct of a person or the members of a profession.
  5. Temporary windows of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market

5 True/False questions

  1. Mission StatementThe percentage of a market that actually buys a specific product from a particular company

          

  2. Marketing MixThe process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment

          

  3. Discretionary IncomeDisposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter

          

  4. Environmental ScanningThe process of assessing and interpreting the information gathered through environmental scanning

          

  5. StakeholderConstituents who have a "stake," or claim, in some aspect of a company;s products, operations, markets, industry, and outcomes

          

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