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5 Written questions

5 Matching questions

  1. Environmental Analysis
  2. Marketing Concept
  3. Production Orientation
  4. Boston Consulting Group
  5. Target Market
  1. a The process of assessing and interpreting the information gathered through environmental scanning
  2. b ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them
  3. c ... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.
  4. d The group of customers on which marketing efforts are focused
  5. e A philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals

5 Multiple choice questions

  1. The results of a company matching a core competency to opportunities it has discovered in the marketplace
  2. The process of collecting information about forces in the marketing environment
  3. ...generous in assistance to the poor, humanitarian; benevolent; relating to monetary generosity
  4. A written document that specifies the activites to be preformed to implement and control the organization's marketing activites
  5. The provision or transfer or goods, services, or ideas in return for something of value

5 True/False questions

  1. Relationship MarketingA strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment


  2. StakeholderA stage of the business cycle in which the economy moves from recession or depression toward prosperity


  3. DepressionA stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy


  4. Consumer Bill of Rights...codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard


  5. Marketing EthicsPrinciples and standards that define acceptable marketing conduct as determined by various stakeholders


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