5 Written Questions

1. A written document that specifies the activites to be preformed to implement and control the organization's marketing activites
2. After-tax income
3. ...generous in assistance to the poor, humanitarian; benevolent; relating to monetary generosity
4. ...
5. The adoption of a strategic focus for fulfilling the economic, legal. ethical, and philanthropic social responsibilities expected by stakeholders

5 Matching Questions

1. Marketing Concept
2. Consumerism
3. Monopolistic Competition
4. Market Orientation
5. Relationship Marketing

1. a An organizationwide commitment to researching and responding to customer needs
2. b Establishing long-term, mutually satisfying buyer-seller relationships
3. c A competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product
4. d Organized efforts by individuals, groups, and organizations to protect consumers' right
5. e A philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals

5 Multiple Choice Questions

1. A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
   1. Prosperity
   2. Marketing
   3. Depression
   4. Recession
2. The provision or transfer or goods, services, or ideas in return for something of value
   1. Exchange
   2. Recovery
   3. Market
   4. Eco-label
3. Principles and standards that define acceptable marketing conduct as determined by various stakeholders
   1. Marketing Plan
   2. Marketing Concept
   3. Marketing Mix
   4. Marketing Ethics
4. A stage of the business cycle during which unemployment rises and total buying power declines, stifling both consumer and business spending
   1. Recovery
   2. Recession
   3. Prosperity
   4. Depression
5. The results of a company matching a core competency to opportunities it has discovered in the marketplace
   1. Procompetitive
   2. Proactive / Reactive
   3. Competitive Advantage
   4. Corporate Culture

5 True/False Questions

1. Corporate Culture → The percentage of a market that actually buys a specific product from a particular company

   True        False

2. Oligopoly → A competitive structure in which a few sellers control the supply of a large proportion of a product

   True        False

3. Governmental Regulatory → The process of assessing and interpreting the information gathered through environmental scanning

   True        False

4. Environment Mix → The process of assessing and interpreting the information gathered through environmental scanning

   True        False

5. Market Share → The percentage of a market that actually buys a specific product from a particular company

   True        False