The design of the characters and the way they are presented on the page
Basic design of a character
Serif, San Serif, Decorative/Ornamental, Script
The characters have attributes on the tips.
Used for Body text in 10-12 size font for printed publications and documents. (Newspapers, Books, Magazines, Business Correspondence)
Examples of Serif
Times New Roman, Bodoni, Courier, Goudy
The charactesr of the font have no attributes at the tips of the letters.
Used for very large or very small text and for digital display (Webpages, Onscreen Display, Headings, Tables, Captions, Headlines)
Examples of San Serif
Arial, Verdana, Berlin Sans, Blue Highway
Designed strictly to catch the eye; can be hard to read and shouldn't be overused.
Used for decoration (Headlines on flyers and advertisements, Webdings can be used for symbols in logos)
Examples of Decorative/Ornamental
Catchup, Chiller, Broadway, Earwig factory
A font that looks like it had been written with a caligraphy pen or brush; should never be used in all caps.
(Invitations, announcements, place cards, and poetry)
Examples of Script
French Script, Monotype Corsiva, Informal Roman, Freestyle Script
The slant, weight, and special effects added to a text.
Examples: Underlined, Bold, Italic, Outline, Shadow, and Small Caps
The different sizes, weights, and variations of a typeface.
Examples: Arial, Arial Black, Arial Narrow, Arial Rounded MT Bold
Monospace, Proportial, Leading, Kernining, and Tracking
No matter the letter size, each letter takes up the same amount of space
Monospaced Typefaces (cont)
Punctuation marks can be seen easier, characters that are normally similar look different, and each like looks alike.
Used in computer programming and biology.
The character space is adjusted to the width of it.
Proportional Typefaces (cont)
Uses up less space than monospace does and easier to read.
Normally used in documents and publications.
Vertical spacing in lines of text.
Referred to as line spacing.
Used to make a column of text even with an adjacent colum and to make a block of text fit in a space that is a different size than the text block
Horizontal spacing between pairs of letters.
Used to add or subtract space between letter pairs to make it more readable
The horizontal spacing between all characters in a large text block; helps make text look more open or dense
Used to help expand/contract a block of text for the aligning of two columns.