| Term | Definition |
|---|
| Propaganda | the art of persuation |
| Testimonial | The use of well-known respected people to endorse a product or sevice |
| Glittering Generalities | The act of refering to words or ideas that evoke a positive emotional response from an audience |
| Transfer | The act of relating something or someone we like or respect with a product.Symbols are constantly used. Flags. |
| Plain Folks | The use of everyday people to see a product or service.Speakers and asd appear to make the person to be "one of the people" |
| Bandwagon | Attepts to persuade the target audience to take a course of action anyone else is taking "Join the crowd" |
| Name Calling | The use of names to evoke fear ot hatred in the viewer links a person os idea to a negative symbol |
| Card Stacking | The strategy of showing the products best features telling half truths and omiting or lying about it potential problems |
| Requirement | You must... |
| Incentive | If you do, you will get... |
| Prohibition | This is banned... |
| Disincentive | If you do, you must... |
| Service | The government will... |
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