advertising one product (the ''bait'') at very attractive price, then informing the customer that the advertised product is either unavialable or of poor quality, convincing the customer to purchase a different, more expensive product.
an advantage consumers recieve from using a product.
emotional or rational reasons a customer decides ro make a purchase.
advertising that misleads consumers, either by making unjustified claims regarding a product's composition , qualities, sponsorship, or performance.
channel of distribution is straight from manufacture to consumer.
the movements of resources from resources owners to producers and from producers to consumer.
the system in which people make and spend their incomes.
people who assume the risk of starting and operating businesses.
basic principles that govern your behaivoir.
False statements of ''Fact''
advertising that appears to be based on facts which are, in fact, scientifically untrue, is deceptive.
a fact or characteristics of the product.
tangible objects that can be manufactured or produced for resale.
interintermediary/middlemen (wholesaler, retailer) involved in channels