Fashion Industry Test 2
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59 terms
Terms | Definitions |
|---|---|
 The fashion movement is... | evolutionary, not revolutionary; slow changing, subtle changes. Consumers do not like sudden change. Not dependent on sales promotion. |
| Fashion is created by the... | consumer. Industry listens to consumer |
| Price | does not determine fashion acceptance |
| Fashion | often ends in excess. everyone wears it; available in many different stylistic elements |
| Trickle-down | upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts, upper class discards and adopts a new fashion to assert it's superior position |
| Trickle-across | fashion moves horizontally between groups of similar social levels. fashion leaders within a group, particular age groups, socioeconomic status (ex. college students, high school students, teachers) |
| Trickle-up | younger or lower class initiate fashion, upper classes accept. ex. jeans: first from farmers (utilitarian), now staple and all classes wear |
| Collective Selection | collective taste in fashion formed by consumers similarly influenced by environmental factors, collective idea as a society. ex. (t-shirts, sweatshirts) |
| Political Views | inhibit or advance fashion. 1. war (WWII, rationing) 2. political relations with other countries 3. legislation 4. political change |
| Economic Conditions | fashion is a luxury, a discretionary purchase recession - money spent on investments good economy - more discretionary income |
| Technological Developments | fiber manufacturing - ready-to-wear |
| Psychological Theory | motivations ex. boredom, curiosity, rebel against convention, desire for self-assertion, desire for companionship |
| Historical Theory | cyclical theory pendulum of fashion recycling fashion |
| Cyclical Theory (Historical Theory) | straight, tubular bell shape back fullness |
| Evolution | gradual change |
| Fashion Adoption | the process by which a style is accepted |
| Long Lived (Length of Cycles) | classics never becomes completely obsolete |
| Short-lived (Length of Cycles) | fads comes and goes in a single season |
| Cycles within Cycle (Length of Cycles) | design elements may change even though the style itself remains popular |
| Interrupted/Prolonged Cycle (Length of Cycles) | normal cycle affected for some reason ex. season, social, economy, political event |
| Reoccurring Cycles | after a fashion dies, it may resurface |
| Highest Price | outset (start or beginning) |
| Moderate/Popular Level Price | as fashion increases in popularity |
| Markdown | during decline stage, markdowns begin as consumers will no longer pay full price |
| Close Out Price | final stages |
| Fashion Leaders | innovators; small percent of consumers - start fashion by discovering and wearing a style |
| Early Adapters | adopt relatively early not before it is established as fashion |
| Early Majority/Majority | mass acceptance |
| Late Majority | price moderate, risk low |
| Laggards | adopt at markdown price |
| Successful Merchandising | need clear cut policy on which fashion stages they wish to deal with |
| Exclusive Shops | boutiques, designer shops, fine specialty stores |
| Halo Effect | continuing influence on the first impression |
| Stereotype (Formation) | individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics |
| Self-concept | what we think about ourselves (self feedback) body image, body cathexis (satisfaction), self esteem |
| Personality | distinctive individual qualities personal attributes, attitude, values, lifestyles |
| Diffusion | describes how fashion styles filter through consumer groups ex. age groups, geographic groups, socioeconomic groups |
| Adoption | the process by which a style is accepted; taking style from other people |
| Demographics | objective characteristics that can be quantified ex. population and birth rate, geographic concentration of the population, age and aging of the population |
| Psycho-graphics | subjective characteristics that deal with feel and touch; more than absolute numbers ex. religious beliefs, fashion interests, etc. |
| Consumer Research (Sources) | survey, consumer groups, in-store informal interviews |
| Shopping (Sources) | look at stores and compare |
| Sales Records (Sources) | look at past sales to predict future trends |
| Evaluating Fashion Collections (Sources) | look at latest fashions on the runway |
| Fashion Services (Sources) | trends services ex. Fashion Snoops, Cotton Inc. |
| Color Services (Sources) | predict colors people will be wearing in the future ex. Color Association |
| Websites (Sources) | ex. Style.com, latest shows; other websites |
| Video Services and Television (Sources) | TV shows that start trends |
| Catalogs (Sources) | similar to shopping stores |
| Trade Magazines (Sources) | latest fashion business and trade for industry professionals ex. WWD |
| Style/Fashion Levels (Fashion Considerations) | type of item |
| Color (Fashion Considerations) | usually most important |
| Texture/Fabrication (Fashion Considerations) | surface interest |
| Price (Practical, Psychological Considerations) | most important for average consumer |
| Fit (Practical, Psychological Considerations) | crucial step |
| Appropriateness (Practical, Psychological Considerations) | usefulness |
| Workmanship/Quality (Practical, Psychological Considerations) | how well made |
| Brand/Designer Name (Practical, Psychological Considerations) | manufacturer reputation |
| Performance/Care (Practical, Psychological Considerations) | ease of care |
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