Secondary research
About this set
Created by:
mmelgren on September 28, 2011
Subjects:
research and evaluation, coleman, tcu
Description:
ch. 5 and 2nd lecture slides
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10 terms
Terms | Definitions |
|---|---|
 Primary Research | COLLECTING the colelction of data that doesn't already exist (has to be found by collection new info) |
| Secondary Research | ANALYZING the summary, collation/and or synthesis of existing data (uses existing info to answer the Q |
| Secondary research (Advantages) | -inexpensive -multiple studies -large studies -time to analyza -trusted sources (u.s. census is highly credible) |
| Secondary research (disadvantages) | -not specific to topic -limited knowledge of research methodology and collection -conflicting view points -lack of depth |
| Types of secondary research | -syndicated (info on media audiences, consumer buying and cultural trends) -public acandemic research/articles in trade/consumer publications (free to be repurposed) -government -user generated media |
| best uses of secondary research | -when the secondary source is the industry standard -need general background info on a topic -need a known fact |
| The research program and secondary research (5) | 1. Analyze situation and define problem 2. conduct informal research (exploratory) 3. est. research objectives 4. conduct formal research (qual and quan) 5. interpret and report findings |
| 1. Analyze situation and define problem (3) | -defines missions and objectives behind conducting primary research should include 1. problem definition 2. justification for research 3. specification of informational needs |
| situation analysis | -usually done at beg. of research effort -helps find what issues to focus on |
| SWOT | strengths, weaknesses, opportunities, threats -more focused/specific -client-based situation |
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