the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
TANGIBLE items that have monetary value and satisfy your needs and wants.
INTANGIBLE items that have monetary value and satisfy your needs and wants
the idea that a business should strive to satisfy customers' needs and wants while generating a profit
the attributes of a product or service that make it capable of satisfying the consumer. form, place, time, possession, and information
all people who share similar needs and wants and who have the ability to purchase a given product
consumers who purchase goods and services for personal use
business-to-business (B-to-B). includes all businesses that buy products for use in their operations
a company's percentage of the total sales volume generated by all companies that compete in a given market
the group that is designed for a specific marketing program
information about the target market
four basic marketing strategies: product, place, price, and promotion