AP Government - Chapter 7
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Created by:
theodorebrinkley on January 31, 2009
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15 terms
Terms | Definitions |
|---|---|
 Policy entrepreneurs | political activists who invest their political capital in an issue. |
| Print media | one of two kinds of media, includes newspapers and magazines. |
| Sound bite | a portion of a speech aired on TV of fifteen seconds or less. |
| Press conferences | presidential meetings with the press. |
| High-tech politics | politics where technology has shaped political behavior and the political agenda. |
| Mass media | media which reaches and influences both elites and the masses. |
| Narrowcasting | strategy of some broadcast channels that appeal to a narrow, rather than a broad, audience. |
| Chains | - media conglomerates that control a large percentage of daily newspaper circulation and some television and radio stations as well. |
| Beats | specific locations where news frequently occurs. |
| Policy agenda | the list of subjects or problems to which government officials and people outside of government closely associated with those officials are paying some serious attention at any given time. |
| Broadcast media | one of two kinds of media, includes television and radio. |
| Media event | an event staged primarily for the purpose of being covered. |
| Talking head | a shot of a person's face talking directly into the camera. |
| Investigative journalism | the use of detective-like reporting methods to unearth scandals. |
| Trial balloons | information leaked to the media to see what the political reaction will be. |
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