5 Written questions
5 Matching questions
- a combines empiricism with logical thought; science works; systematic observation as opposed to casual observation
- b the aim is to understand overall patterns of events. The larger the scope that is explained, the more useful the explanation is.
- c descriptions of observations must be sufficiently detailed that other scientists will be able to replicate the observations
- d scientists use inductive and deductive logic to achieve their goals. Theories must not contain logical inconsistencies
- e scientists assume that events happen for reasons. Things do not "just happen
5 Multiple choice questions
- the aim is to gain the greatest amount of understand from the smallest number of variables
- prediction, explanation, understanding, control
- empiricism) direct experience; when it comes to knowledge of media effects many of us tend to rely on our own personal experience to reach a conclusion
- it should be possible to specify ahead of time what sort of data, if observed, would make the hypothesis false
- over that phenomenon
5 True/False questions
scientific theory → consists of more than one statement; they yield hypotheses that are testable by observation.
Ways of Knowing → Experience, authority, science
open to modification → as time passes, new evidence may be expected to revises existing ways of thinking about a phenomenon
understanding → (knowing why something occurs) place the phenomenon to be explained into a broader framework or pattern that doesn't really require much additional elaboration
questions that are difficult to answer by scientific study → o Should media do something more than merely distribute whatever content will earn them the greatest profits in the shortest time?
o Should media become involved in identifying and solving social problems?