The process of organizing and composing words and images to create a message.
The plan an artist uses to organize a composition.
Pictures that stand for words.
Hand-lettered books illustrated with brightly painted images, usually associated with the eleventh through fourteenth centuries.
Durable metal type invented by Johann Gutenberg, made from a combination of lead, tin, and antimony.
A technique in which a design is incised in a plate of metal, wood, or plastic. A print is then made from the plate.
A small box with a lens on one side with which early photographs were taken.
Visual communicators who create messages to inform or persuade you, to help you make choices
This press used metal letters set in individual blocks
Steam powered printing press
Identify, research, brainstorm, present ideas, develop revised comprehensives, create final files
What is the purpose of graphic design?
To communicate messages to people that inform, persuade, or entertain.
What makes an effective graphic design?
It gets its message clearly across to viewers, catches attention and creates an interest in the product or message
What makes a book or magazine cover effective?
The title and the combination of words and pictures help explain what's inside.
What makes a logo appealing and eye-catching?
Streamlined, simple and purposeful use of color.
How does the package design of a product make a difference in its overall sales?
Graphics and images make a product more appealing to the target market
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