Advertising and Marketing 11th grade term 1
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17 terms
Terms | Definitions |
|---|---|
 Define Kerning | spacing between each letter |
| Define Tracking | refers to the amount of space between a group of letters/words |
| Define leading | space between lines. |
| Define Monospace | Are fonts whose letters and characters each occupy the same amount of horizontal space. |
| The primary colors are | Red, Blue, and Yellow |
| Define Secondary Colors | A color resulting from the mixing of two primary colors. |
| Define Tertiary Colors | A tertiary color is a color made by mixing one primary color with one secondary color. |
| What are the 6 formal element | Line, Shape, Color, Texture, Format, and Value |
| Define Line | An elongated point |
| How many points are in 1 inch | 72 points |
| What is a pictogram? | A pictogram is a graphic symbol that conveys its meaning through its resemblance to a physical object. |
| What is a Phonogram? | A pictogram is a graphic symbol that conveys its meaning through it resemblance to a physical object. |
| Define Serif | Are fonts that have small decoratives lines at the end of each character. |
| Define San Serif | Are fonts that have do not have small decoratives lines at the end of each character. |
| Type is measured in | Points |
| Font Families categories are | Serif, San Serif, Decorative, Script |
| The Formal elements are broken down into | 4 categories |
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