| Term | Definition |
| Outsource | A contract with other companies for services. |
| Strategic alliances | A step beyond outsourcing your complany is forming a partnership. |
| innovation | Is finding new ways of doing things |
| demographics | The chacteristics of human populations and population segments espically used to identify consumer markets. |
| trade magazines | are periodicals published for specific types of businesses or industries. |
| speciality magazines | Target people with special interests in sports, camping, fashion, and vriety of other areas |
| trade shows | The purpose of these events is to allow vendors and manufactures to introduce new items ans promote established products and services. |
| franchise | A legal agreement to begin a new business in the bane if a recgnized company |
| franchisee | The buy of a franchise |
| franchiser | the seller of a franchise |
| business broker | Someone whose job it is so to bring buyerss and slee |