| Term | Definition |
| Hyperbole | exaggeration of fact for humorous or persuasive effect |
| Alliteration | recurrence of initial consonant sounds |
| Allusion | reference to a piece of literature, art, or music |
| Assonance | similar vowel sounds repeated in a line or sentence |
| Oxymoron | paradox consisting of 2 words that contradict each other (honest politician) |
| Personification | metaphor that represents an animal or inanimate object as having human characteristics |
| Metaphor | compares two different things by speaking of one in terms of the other |
| Amplification | repeating a word or expression while adding more detail to it |
| Rhetorical question | asking a question to which the speaker expects no answer because its answer is obvious or desired |
| Parallelism | recurrent syntactical similarity. Several parts of a sentence or several sentences are expressed similarly to show that the ideas in the parts or sentences are equal in importance. Parallelism also adds balance and rhythm and, most importantly, clarity to the sentence |
| Repetition | recurrence of words or phrases for emphasis |
| juxtaposition | two ideas side by side, either as words, sentences, or phrases, for comparison and contrast. |
| ethos | argument based on ethics, morality, or decency |
| pathos | argument based on passion or emotion |
| logos | argument based on facts or logic |