types of propaganda
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11 terms
Terms | Definitions |
|---|---|
 • Name-calling | attaching derogatory labels |
| • Glittering Generalities | using vague words or ideas to make something acceptable |
| • Transfer | associating a person or idea with something everyone thinks is good. |
| • Testimonial | getting a well-known person to endorse another person, product or idea. |
| • Plain folks, common man | going out of their way to appear to be 'just like us.' |
| • Card-stacking | showing only the good side of anything. |
| • Bandwagon | convincing people that everyone else is doing the same thing |
| • Half-truths | using a germ of easily perceived truth makes the validity of the entire package more acceptable. |
| • Loaded words | using words whose connotation is generally accepted by the audience as positive (or negative) in order to create a subconscious association. |
| • Picture-perfect | creating a photograph or drawing which either literally or inferentially presents the desired image. |
| • Self-appeal | selling an idea based on human desires for such things as safety, comfort, acceptability, pleasure, security, religious or philosophical ideals, health, personal appearance or beauty, sex appeal, or social status. |
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