Chapter 7 Terms: The Mass Media and the Political Agenda
About this set
Created by:
allisonfitts on October 26, 2011
Subjects:
ap u.s. government & politics, sirridge
Log in to favorite or report as inappropriate.
Order by
15 terms
Terms | Definitions |
|---|---|
 high-tech politics | a politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology |
| mass media | television, radio, newspaper, magazines, and other means of popular communication |
| media event | events purposely staged for the media that nonetheless look spontaneous; can be staged by individuals, groups, and government officials, especially presidents |
| press conferences | meetings of public officials with reporters |
| investigative journalism | the use of in-depth reporting to unearth scandals, scams, and schemes, which at times puts reporters in adversarial relationships with political leaders |
| print media | newspapers and magazines, as compared with broadcast media |
| broadcast media | television and radio, as compared with print media |
| narrowcasting | as opposed to the traditional "broadcasting," the appeal to a particular audience by channels such as ESPN, MTV, and C-SPAN, which focus on a particular interest |
| chains (or newspaper chains) | newspapers published in massive media conglomerates that account for almost three-quarters of the nation's daily circulation; these often control broadcast media as well |
| beats | specific locations from which news frequently emanates, such as Congress or the White Hose; most top reporters work at a specific place, thereby becoming specialists in what goes on at that location |
| trial balloons | an intentional news leak for the purpose of assessing the political reaction |
| sound bites | short video clips approximately 15 seconds, which are typically all that is shown from a politician's speech or activities on television news |
| talking head | a shot of a person's face talking directly to the camera; this is visually unappealing, so major commercial networks rarely show a politician talking one-on-one for very long |
| policy agenda | the issues that attract the serious attention of public officials and other people actually involved in politics at any given point in time |
| policy entrepreneurs | people who invest their political "capital" in an issue; they "could be in or out of government, in elected or appointed positions, in interest groups or research organizations" |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.