| Term | Definition |
| Business conept | Is an idea for a new business that can be tested |
| Feature | is a distinctive aspect, quality, or characteristic of the product or service |
| Benefit | Something that promotes or enhances the value of the product or service to the customer |
| Feasibility analysis | Determines if an idea for a new business is practical |
| Target customers | Those most likely to buy his prodcuts and services |
| Competitive grid | Allows you to organize important information abd the competition |
| Business plan | A document that descrbies a new business |
| Vision | The main concept you have for your business |
| Executive summary | Is a brief recounting of the key points contained in a business plan |
| Distribution channel | The means for supplying the product to the customer |
| Direct channel | Will be delivering the service directly to the customer |
| Indirect channel | Means you will sell your product to a wholesaler who finds retail stores to carry your product |
| Small Business Administration | A federal agency that provides services to small businesses and new entrepreneurs |
| Trade association | Offers technical and general assistance to entrepreneurs in a specific profession or indistry |