Basic Marketing 18e Chapter 13
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41 terms
Terms | Definitions |
|---|---|
 Retailing | All the activities involved in the sale of products to final consumers |
| General Stores | Type of store that carries anything it can sell ina reasonable volume |
| Single-line Stores | Stores that specialize in certain lines of related products |
| Specialty Shop | Type of conventional, limited line store |
| Department Stores | Larger stores that are organized into many separate departments that offer many product lines |
| Mass Merchandising Concept | Concept that states that retailers should offer low prices to get faster turnover and larger sales volumes |
| Supermarkets | Large stores specializing in groceries with self-service and wide assortments |
| Discount Houses | Stores focused on discount |
| Mass Merchandisers | Large, self service stores with many departments that emphasize "soft goods" and staples. |
| Supercenters | Very large stores that try to carry all goods and services that a customer purchases routinely |
| Convenience | Convenience oriented variation of the conventional limited-line food stores |
| Automatic Vending | Delivering products through vending machines |
| Door-to-door Selling | Salespeople going directly to the consumer's door |
| Wheel of Retailing Theory | Theory states that new types of retailers enter the market as low-status, low-margin, low-price operators and then evolve into more conventional retailers with higher prices and operating costs. |
| Scrambled Merchandising | Carrying any product lines projected to sell reasonably |
| Corporate Chain | A firm that owns and manages more than one store |
| Cooperative Chains | Independent retailer groups that run their own buying organizations and conduct joint promotion efforts |
| Voluntary Chains | Wholesaler-sponsored groups that work with "independent" retailers |
| Franchise Operation | When a franchiser develops a strategy that is executed by franchise holders |
| Wholesaling | Concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, and commercial users, but that do not sell in large amounts to final consumers |
| Wholesalers | Firms whose main function is providing wholesaling activities |
| Manufacturer's Sales Branches | Warehouses that producers set up as secure locations away from their factories |
| Merchant Wholesalers | Wholesalers that take title to the products they sell |
| Service Wholesalers | Merchant wholesalers who provide all the wholesaling functions |
| General Merchandise Wholesalers | Service wholesalers who carry a wide variety of non-perishable items |
| Single-line Wholesalers | Wholesalers that carry a narrower line of merchandise than general merchandise wholesalers |
| Specialty Wholesalers | Service wholesalers that carry a very narrow range of products and offer more information and service than other service wholesalers |
| Limited-function Wholesalers | Provide only some wholesaling functions |
| Cash-and-carry Wholesalers | Operate like service wholesalers, except the customer must pay in cash |
| Drop-Shippers | Own the product they sell, but do not handle, stock or deliver it |
| Truck Wholesalers | Specialize in handling products delivered by truck |
| Rack Jobbers | Specialize in hard-to handle assortments of products that a retailer does not want to manage |
| Catalog Wholesalers | Sell out of catalogs |
| Agent Wholesalers | Wholesalers who do not own the product they sell but help in buying and selling |
| Manufacturer's Agent | Sells similar products for several noncompeting producers for a commission |
| Export and Import Agents | Manufacturers agents who specialize in international trade |
| Brokers | Bring buyers and sellers together |
| Export and Import Brokers | Bring buyers and sellers together internationally |
| Selling Agents | Agents that take over the whole marketing jobs of producers |
| Combination Export Manager | Blend of manufacturer's agent and selling agent |
| Auction Companies | Provide a place that buyer and seller can come together to provide a bid for a transaction |
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