mini test 1

Created by sev7en711 

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Which of the following statements about the number of alternatives identified in the consumer buying process is FALSE?

Memory based searches will usually identify more alternatives than external searches.

Which of the following is an expected outcome of the consumer buying process?

All of these are expected outcomes of the consumer buying process.

What do we mean when we say a customer has the resources to buy a product?

The person has the time, money and authority to make the purchase?

A feature is...?

an attribute of a product or offering

By definition, Marketing is the activity for creating, communicating, delivering and exchanging ____________ the organization, its stakeholders and society at large?

Offerings that benefit

The consumer buying process deals with how human beings __________ ?

The consumer buying process deals with all of these

Which of the following is NOT a concern during the purchase stage of the consumer buying process?

Identifying all of the alternative products available

Based on what you understand about the consumer buying process, why is it a good idea for Toyota to feature fuel economy in the advertisements for its hybrid Prius automobile.

All of these are reasons why it is a good idea for Toyota to feature fuel economy in advertisements for its hybrid Prius automobile

Which of the following groups would normally be considered to be a stakeholder of a company?

All of these are normally considered to be stakeholders

To be socially responsible, 3M puts what recycled material into its very successful Scotch Brite never rust trademark soap pads?

plastic bottles

What is a need?

a perceived lack of something

Which of the following is NOT part of the marketing concept?

An alternative to a market orientation

According to your book, a marketing program?

is a plan that integrates the marketing mix to provide a good to prospective buyers

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