Provides vital information on how a business will meet its goals
Marketing Strategy Steps
Identifty Target Market
A group of people with similar needs and wants
The blending of the marketing elements
(product, price, place, and promotion)
Consumer Decision-Making Process
Recognize the Need or Want
Select + Evaluate Alternatives
Make a Purchase Decision
Determine the Effectiveness of the Decision
Product Testing Organizations
Organizations taht test products and services to detect benefits
Provides Specific information about products and services
Print, Broadcast, and Internet
Designed to Inform consumers and may handle consumer questions.
A public service used to advertise and sell.
Customer Service Departments
Focuses on assisting customers
Provides facts about products
"Word of Mouth" advertising
Provide broad product lines
Highlight their offering of lower prices to customers
Provide a special line of products
A large, full service store that offers many brands of proucts.
Provides popular, offer long operating hours, and are usually located in highly accessible areas.
Offer low prices and a wide variety of a limited product line like OfficeMax, Home Depot, and Best Buy
Provides a wide variety of products in retail services
Provides products in large quantities at practical prices
Provides high-quality products at low prices
Allows goods and services to be purchased by other means than from a store.