NAME: ________________________

Public Relations Practices- CofC Test 2 Test

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5 Written Questions

5 Matching Questions

  1. Fact sheet
  2. Generation X
  3. Formal Opinion Leaders
  4. SEC (Securities and Exchange Commission)
  5. Shepard Fairey
  1. a closely monitors the financial affairs of publicly traded companies and protects the interests of stockholders
  2. b creator of Obama's "Hope" poster
  3. c elected officials, presidents of companies, or heads of membership groups
  4. d born between '65-'81
  5. e a part of media kits, overview of the product, organization, or event

5 Multiple Choice Questions

  1. public service announcement
  2. include the 24/7 efforts to attune to the needs of publics such as disaster victims, employees, government officials, and the media
  3. libel-a written falsehood and slander as spoken falsehood both called defamation by the courts
  4. the video only, without narration giving a television station maximum flexibility to add its own narration or use just a portion of the video as part of a news segment
  5. 1) Be accessible
    2) Put the public first
    3) Designate a single spokesperson
    4) Be familiar with media needs and deadline
    5) Monitor News coverage and telephone inquiries
    6) Provide a constant flow of information
    7) Be honest
    8) NEVER say "No comment"
    9) Set up a central information center
    10) Communicate with key publics
    11) Take responsibility for solving the problem

5 True/False Questions

  1. Involvement of Public Opinion LeadersStep 2 of Life Cycle of Public Opinion- media coverage puts issue on public agenda, discuss issue and determine if symbolic of larger broader issues

          

  2. 4 persuasive message techniques1) clarity of message
    2) timing and context
    3) audience participation
    4) suggestions for action

          

  3. product/ issues placementa proactive and systematic approach to 1) predict problems 2) anticipate threats 3) minimize surprises 4) resolve issues 5) prevent crises

          

  4. pitch lettera short letter or note to the editor that tries to grab their attention (texts, emails, tweets)

          

  5. What does an E-Kit contain?Basic News Release
    New feature about the product or service
    fact sheets
    photos
    bios on the spokesperson or chief
    basic brochure
    contact information

          

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