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5 Written Questions

5 Matching Questions

  1. What are the factors associated with source credibility?
  2. Definition of Issue
  3. Government/Regulatory Movement
  4. Resolution
  5. Power of female consumers
  1. a women make 80% of household purchase decisions and use social networks and corporate websites to form opinions about products
  2. b Step 5 of Life Cycle of Public Opinion- ppl w/ authority (elected official) draft legislation or use existing rules to make a statement. Decisions are made to compromise or not; if people remain unhappy, cycle can repeat
  3. c Step 4 of Life Cycle of Public Opinion-Public consensus builds toward a resolution; demand grows for government to act
  4. d Ethos
    expertise, sincerity, charisma
    Problems with Celebrities
  5. e Step 1 of Life Cycle of public opinion- activists raise issues via mass media and hold rallies or demonstrations

5 Multiple Choice Questions

  1. Basic News Release
    New feature about the product or service
    fact sheets
    photos
    bios on the spokesperson or chief
    basic brochure
    contact information
  2. a low cost trip or tour offered to travel agents by a supplier or group of suppliers to familiarize the agents with their destination and services
  3. through the selection of stories and headlines, tell the public what to think about, although not necessarily what to think
  4. mass media have minimal influence on electoral choices
  5. 1) clarity of message
    2) timing and context
    3) audience participation
    4) suggestions for action

5 True/False Questions

  1. Crisis Communication Steps1) Be accessible
    2) Put the public first
    3) Designate a single spokesperson
    4) Be familiar with media needs and deadline
    5) Monitor News coverage and telephone inquiries
    6) Provide a constant flow of information
    7) Be honest
    8) NEVER say "No comment"
    9) Set up a central information center
    10) Communicate with key publics
    11) Take responsibility for solving the problem

          

  2. 5 Key Traits of Opinion Leaders1) Highly interested in a subject or issue
    2) Better informed on an issue than the average person
    3) avid consumers of mass media
    4) early adopters of new ideas
    5) good organizers who can get other ppl to take action

          

  3. Generation Xborn between '65-'81

          

  4. News releasesdissemination of information to mass media such as newspapers, broadcasts, and stations and magazines, created by Ivy Lee

          

  5. Inverted pyramid (in news release)start with most important 5 W's

          

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