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5 Written questions

5 Matching questions

  1. Fact sheet
  2. Five steps in preparing for media interviews
  3. Food lion case
  4. FCC (Federal Communications Commission)
  5. reputation management
  1. a a part of media kits, overview of the product, organization, or event
  2. b reputation is the track record of an organization in the in the public's mind
  3. c 1) PR practitioner must help interviewee say something that will inform or entertain the audience
    2) know interview's purpose to assemble facts and data for client to use
    3) know background of the media outlet (print/broadcast/web)
    4) Be well acquainted with the interviewer's style
    5) use "bridging" techniques to answer questions and shift focus to areas beneficial to promoting the message
  4. d having bad meat, there was an undercover investigation by Fox media who are being sued for false papers only not defamation
  5. e ensuring that the public airwaves are used in the public interest, tv, radio, internet

5 Multiple choice questions

  1. a proactive and systematic approach to 1) predict problems 2) anticipate threats 3) minimize surprises 4) resolve issues 5) prevent crises
  2. Step 4 of Life Cycle of Public Opinion-Public consensus builds toward a resolution; demand grows for government to act
  3. 1) proactive-issues management
    2) strategic-risk communication, conflict management
    3) reactive- crisis communication, conflict resolution
    4) recovery-reputation management, image restoration
  4. 1) Attack the Consumer
    2) Denial
    3) Excuse
    4) Justification
    5) Corrective Action
    6) Full Apology For Always Choose
  5. most common in short, bulleted items, announces a significant event/issue that is prominent and imminent

5 True/False questions

  1. Familiarization TripBorn after 1990, children, teens, and college students influence their parents' buying decisions, major consumers of digital media


  2. FTC(Federal Trade Commission)determine that advertisements are not deceptive or misleading


  3. 5 variables of risk perception1) Risk voluntarily taken tend to be accepted (example: smoking vs flying)
    2) the more complex a situation, the higher the perception of risk
    3) familiarity breeds confidence
    4) perception of risk increases when the messages of experts conflict
    5) the severity of consequences affects risk perceptions


  4. defamationlibel-a written falsehood and slander as spoken falsehood both called defamation by the courts


  5. Involvement of Public Opinion LeadersStep 2 of Life Cycle of Public Opinion- media coverage puts issue on public agenda, discuss issue and determine if symbolic of larger broader issues


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