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5 Written questions

5 Matching questions

  1. muscular PR
  2. Life Cycle of Public Opinion
  3. News releases
  4. Pure Accommodation
  5. Sarbanes-Oxley Act
  1. a 1) Definition of Issue
    2) Involvement of Opinion Leaders
    3) Public Awareness
    4) Government/Regulatory Movement
    5) Resolution
  2. b competition-striving for the same object, position, or prize as others
  3. c a result of the Enron and WorldCom financial scandals set new or enhanced standards for all US public company boards, management and public accenting firms
  4. d the organization agrees with its critics, changes its policies, makes restitution and even makes a full public apology
  5. e dissemination of information to mass media such as newspapers, broadcasts, and stations and magazines, created by Ivy Lee

5 Multiple choice questions

  1. Basic News Release
    New feature about the product or service
    fact sheets
    bios on the spokesperson or chief
    basic brochure
    contact information
  2. having bad meat, there was an undercover investigation by Fox media who are being sued for false papers only not defamation
  3. include the 24/7 efforts to attune to the needs of publics such as disaster victims, employees, government officials, and the media
  4. most common in short, bulleted items, announces a significant event/issue that is prominent and imminent
  5. Step 5 of Life Cycle of Public Opinion- ppl w/ authority (elected official) draft legislation or use existing rules to make a statement. Decisions are made to compromise or not; if people remain unhappy, cycle can repeat

5 True/False questions

  1. 4 phases of strategic conflict management1) proactive-issues management
    2) strategic-risk communication, conflict management
    3) reactive- crisis communication, conflict resolution
    4) recovery-reputation management, image restoration


  2. GenPHAR Case StudyDoctor Dang was being investigated for potentially misusing federal grant money. MUSC wanted to distance itself from Dang. Used justification and denial.


  3. WikiLeakspeople did not think WikiLeak should be taken down. Believed public should know no matter how it makes the government look


  4. VNR-video news releasedissemination of information to mass media such as newspapers, broadcasts, and stations and magazines, created by Ivy Lee


  5. fair commentpublic has the right to know over the embarrassment of the company


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