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5 Written Questions

5 Matching Questions

  1. VNR-video news release
  2. Formal Opinion Leaders
  3. 5 Key Characteristics of Senior Market
  4. Sarbanes-Oxley Act
  5. triggering effect
  1. a an event being the catalyst for people to engage with others about a shared interest, events that cause ppl to act on their latent willingness to behave a certain way
  2. b 1) Demand high value from purchases
    2) Ignore Fads
    3) Voters-vote in greater #s than their juniors and are more intense readers of newspapers and magazines
    4) health conscious out of self-interest, and want to know about medical developments
  3. c elected officials, presidents of companies, or heads of membership groups
  4. d a result of the Enron and WorldCom financial scandals set new or enhanced standards for all US public company boards, management and public accenting firms
  5. e new trend is b-roll ; typically 90 seconds; designed as "news package"; credibility issues; production: $20-50K

5 Multiple Choice Questions

  1. usually prepared for major events and new product launches. gives editors and reporters a variety of information and resources:
  2. Born between 1982 and 1999. "want high pay status but aren't willing to work for it" not as worried about societal ills as once thought. more high maintenance
  3. include the 24/7 efforts to attune to the needs of publics such as disaster victims, employees, government officials, and the media
  4. a picture of the head and shoulders of a person's body you send to newspapers-small so it fits and most personal part of the body is the face-used to promote ppl
  5. mass media have minimal influence on electoral choices

5 True/False Questions

  1. Inverted pyramid (in news release)start with most important 5 W's


  2. Pure advocacya word, symbol, or slogan used singly or in combination, that identifies a product's origin. Also, serves as an indication of quality


  3. Life Cycle of Public OpinionStep 2 of Life Cycle of Public Opinion- media coverage puts issue on public agenda, discuss issue and determine if symbolic of larger broader issues


  4. WikiLeakspeople did not think WikiLeak should be taken down. Believed public should know no matter how it makes the government look


  5. 4 phases of strategic conflict managementreputation is the track record of an organization in the in the public's mind


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