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5 Written questions

5 Matching questions

  1. Crisis Communication Steps
  2. News releases
  3. triggering effect
  4. Millennials
  5. Formal Opinion Leaders
  1. a Born between 1982 and 1999. "want high pay status but aren't willing to work for it" not as worried about societal ills as once thought. more high maintenance
  2. b 1) Be accessible
    2) Put the public first
    3) Designate a single spokesperson
    4) Be familiar with media needs and deadline
    5) Monitor News coverage and telephone inquiries
    6) Provide a constant flow of information
    7) Be honest
    8) NEVER say "No comment"
    9) Set up a central information center
    10) Communicate with key publics
    11) Take responsibility for solving the problem
  3. c elected officials, presidents of companies, or heads of membership groups
  4. d dissemination of information to mass media such as newspapers, broadcasts, and stations and magazines, created by Ivy Lee
  5. e an event being the catalyst for people to engage with others about a shared interest, events that cause ppl to act on their latent willingness to behave a certain way

5 Multiple choice questions

  1. those who have clout with peers because of some special characteristic
  2. libel-a written falsehood and slander as spoken falsehood both called defamation by the courts
  3. hard-nosed stance of completely disagreeing or refuting the arguments, claims, or threats
    ex: Pepsi and syringes
  4. 1) Risk voluntarily taken tend to be accepted (example: smoking vs flying)
    2) the more complex a situation, the higher the perception of risk
    3) familiarity breeds confidence
    4) perception of risk increases when the messages of experts conflict
    5) the severity of consequences affects risk perceptions
  5. born between '65-'81

5 True/False questions

  1. muscular PRcompetition-striving for the same object, position, or prize as others


  2. Issues Managementreputation is the track record of an organization in the in the public's mind


  3. pitch letterpeople did not think WikiLeak should be taken down. Believed public should know no matter how it makes the government look


  4. Pure Accommodationthe organization agrees with its critics, changes its policies, makes restitution and even makes a full public apology


  5. 4 persuasive message techniques1) clarity of message
    2) timing and context
    3) audience participation
    4) suggestions for action


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