5 Written Questions

1. 1) Demand high value from purchases
   2) Ignore Fads
   3) Voters-vote in greater #s than their juniors and are more intense readers of newspapers and magazines
   4) health conscious out of self-interest, and want to know about medical developments
2. through the selection of stories and headlines, tell the public what to think about, although not necessarily what to think
3. a short letter or note to the editor that tries to grab their attention (texts, emails, tweets)
4. Doctor Dang was being investigated for potentially misusing federal grant money. MUSC wanted to distance itself from Dang. Used justification and denial.
5. an event being the catalyst for people to engage with others about a shared interest, events that cause ppl to act on their latent willingness to behave a certain way

5 Matching Questions

1. Generation Y
2. PSA
3. Government/Regulatory Movement
4. fair use
5. Babyboomers

1. a Step 4 of Life Cycle of Public Opinion-Public consensus builds toward a resolution; demand grows for government to act
2. b public service announcement
3. c born between '46 and '64
4. d educational use as long as using small part of book, movie, etc
5. e Born after 1990, children, teens, and college students influence their parents' buying decisions, major consumers of digital media

5 Multiple Choice Questions

1. a low cost trip or tour offered to travel agents by a supplier or group of suppliers to familiarize the agents with their destination and services
   1. Generation Y
   2. defamation
   3. Generation X
   4. Familiarization Trip
2. determine that advertisements are not deceptive or misleading
   1. Pure Accommodation
   2. FCC (Federal Communications Commission)
   3. FTC(Federal Trade Commission)
   4. fair comment
3. most common in short, bulleted items, announces a significant event/issue that is prominent and imminent
   1. Media alert/advisory
   2. Millennials
   3. media kit
   4. defamation
4. elected officials, presidents of companies, or heads of membership groups
   1. Formal Opinion Leaders
   2. 5 Key Traits of Opinion Leaders
   3. Food lion case
   4. Informal opinion leaders
5. having bad meat, there was an undercover investigation by Fox media who are being sued for false papers only not defamation
   1. Food lion case
   2. Framing
   3. fair use
   4. fair comment

5 True/False Questions

1. Crisis Communication Steps → 1) Be accessible
   2) Put the public first
   3) Designate a single spokesperson
   4) Be familiar with media needs and deadline
   5) Monitor News coverage and telephone inquiries
   6) Provide a constant flow of information
   7) Be honest
   8) NEVER say "No comment"
   9) Set up a central information center
   10) Communicate with key publics
   11) Take responsibility for solving the problem

   True        False

2. Involvement of Public Opinion Leaders → Step 2 of Life Cycle of Public Opinion- media coverage puts issue on public agenda, discuss issue and determine if symbolic of larger broader issues

   True        False

3. Crisis Communication → 1) Be accessible
   2) Put the public first
   3) Designate a single spokesperson
   4) Be familiar with media needs and deadline
   5) Monitor News coverage and telephone inquiries
   6) Provide a constant flow of information
   7) Be honest
   8) NEVER say "No comment"
   9) Set up a central information center
   10) Communicate with key publics
   11) Take responsibility for solving the problem

   True        False

4. WikiLeaks → Born between 1982 and 1999. "want high pay status but aren't willing to work for it" not as worried about societal ills as once thought. more high maintenance

   True        False

5. fair comment → public has the right to know over the embarrassment of the company

   True        False