| Term | Definition |
|---|
| public opinion | the total of the opinions held concerning a particular |
| mass media | various forms of communication that transmit information to large numbers of people |
| propaganda | ideas that are spead to influence people |
| concealed propaganda | used to fool people without letting them know |
| revealed propaganda | makes readers and listeners aware that someone is trying to influence them |
| testimonials | endorsements from famous people |
| bandwagon | appeals to people's desire to do what their friends and neighbors are doing |
| name calling | use of an unpleasant label or description to harm a person, group, or product |
| glittering generality | uses words that sound good but have little real meaning |
| plain folks appeal | designed to show people that as one of them, they can best represent their interests. |
| card stacking | uses facts in a way that favors a particular product, idea, or candidate |
| poll | survey |
| interest groups | organizations of people with common interests |
| lobby | another name for an interest group or pressure group |
| lobbyist | a person paid by a lobby or interest groups to represent them |
| public interest group | seeks to represent the interest of the general public rather than one part |
| voting | the most important opportunity for citizens to participate in government |
| volunteers | people who work without pay to help others |
| political action committee | collect donations to fund candidates that the committee favors |
| community action groups | citizens who unite to promote improvements for their community or part of their community |
Combine with other sets
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