Attitude and Attitude change lecture notes

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Gordon Allport stated the central concept of attitudes which is

attitude is the key because cause behaviour. An attitude is an idea charged with emotions that predisposes a class of actions to a particular class of objects

Brecklers A B C model

Affective, Behavioural, and Cognitive. Behavioural: our intention to act toward the attitude target. Affective: our feelings and beliefs toward the attitude target. Cognitive: our knowledge of the attitude target

Daniel Katz's function of attitudes

attitudes are determined by the functions they serve for us. People hold a given attitude because these attitudes help them achieve their basic goals

Katz's function of attitudes

instrumental, knowledge, value expressive, and ego defensive

Instrumental

we develop favorable attitudes towards things that aid or reward us. we want to maximize rewards so develop attitudes to help us meet this goal

Knowledge

attitudes provide meaningful, structured, environment. Helps us interpret the world

Value Expressive

Express basic values reinforce self image, example see yourself catholic. reinforce that image by adopting catholic beliefs and values

Ego defensive

some attitudes serve to protect us from acknowleding basic truths about ourselves or harsh realities of life

Functions and change must match

if prejudice is ego defensive ther will be no change by information (knowledge)

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