voc anglais
About this set
Created by:
caapuucine on November 9, 2011
Log in to favorite or report as inappropriate.
Order by
51 terms
English | French |
|---|---|
 to lock up a market | s'emparer d'un marché |
| disposable | jetable |
| durable | non consommable |
| efficient consumer response | partenariat entre producteur et ditributeur |
| fast-moving consumer good | produit de grande consommation |
| fickle | changeant |
| markdown | rabais |
| to tailor | adapter |
| trading stamp | point cadeau |
| marketing mix | plan de marchéage |
| mass consumption | consommation de masse |
| mass-market product | bien de grande consommation |
| merchandising | marchandisage |
| to mislead | tromper |
| money-cautious | économe |
| niche | créneau |
| non-durable | consommable |
| odd pricing | prix d'appel |
| outlet | débouché |
| own label | marque de distributeur |
| panel | table ronde |
| to pitch | promouvoir |
| to plummet | s'effondrer |
| point of sale promotion | publicité sur le lieu de vente |
| poll | sondage |
| premium | prestige |
| to print | tirer (presse) |
| profit | bénéfice |
| profit margin | marge bénéficiaire |
| profitable | rentable |
| purchase | achat |
| purchasing behaviour | comportement d'achat |
| regional distribution centre | plate-forme de distribution |
| registered trademark | marque déposée |
| retailer | détaillant |
| sales representative | agent commercial |
| to sell off | brader |
| skimming | écrémage |
| to sponsor | financer |
| supplier | fournisseur |
| supply and demand | l'offre et la demande |
| traffic builder | article d'appel |
| trolley | chariot |
| to upgrade | améliorer |
| haut de gamme | upmarket |
| voucher | coupon |
| warehouse | entrepôt |
| wholesaler | grossiste |
| to withdraw | retirer |
| to wrap | emballer |
| yield management | prix différenciés |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.