voc anglais
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Created by:
caapuucine on November 9, 2011
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51 terms
English | French |
|---|---|
to lock up a market | s'emparer d'un marché |
disposable | jetable |
durable | non consommable |
efficient consumer response | partenariat entre producteur et ditributeur |
fast-moving consumer good | produit de grande consommation |
fickle | changeant |
markdown | rabais |
to tailor | adapter |
trading stamp | point cadeau |
marketing mix | plan de marchéage |
mass consumption | consommation de masse |
mass-market product | bien de grande consommation |
merchandising | marchandisage |
to mislead | tromper |
money-cautious | économe |
niche | créneau |
non-durable | consommable |
odd pricing | prix d'appel |
outlet | débouché |
own label | marque de distributeur |
panel | table ronde |
to pitch | promouvoir |
to plummet | s'effondrer |
point of sale promotion | publicité sur le lieu de vente |
poll | sondage |
premium | prestige |
to print | tirer (presse) |
profit | bénéfice |
profit margin | marge bénéficiaire |
profitable | rentable |
purchase | achat |
purchasing behaviour | comportement d'achat |
regional distribution centre | plate-forme de distribution |
registered trademark | marque déposée |
retailer | détaillant |
sales representative | agent commercial |
to sell off | brader |
skimming | écrémage |
to sponsor | financer |
supplier | fournisseur |
supply and demand | l'offre et la demande |
traffic builder | article d'appel |
trolley | chariot |
to upgrade | améliorer |
haut de gamme | upmarket |
voucher | coupon |
warehouse | entrepôt |
wholesaler | grossiste |
to withdraw | retirer |
to wrap | emballer |
yield management | prix différenciés |
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