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Parts of Ship Bow-Front of Ship Starboard- Right side of ship Port- Left side of ship Stern- Back of ship Four Major Cruise Lines Carnival Celebrity Disney Royal Caribbean 3 things included in cruise price On board Entertainment Meals served in Dining Room Cabin Spa Property that offers many health related services Market Segmentation Segmenting the market based on specific characteristics to understand the needs and wants within each market. Inside Cabin Cheapest room on ship Social Impact People traveling that want to experience culture of that location (food, customs, dress, etc...) For example: travelers going to Mexico and eating authentic Mexican food, but they also bring their own influence. Bed and Breakfast Fewer rooms, lots of personal service including breakfast Why do airlines offer last minute discounts? Supply is greater than demand. Selling Process 1. Approach 2. Determine the Needs 3. Present the Product 4. Overcome Objections 5. Closing the sale 6. Suggestion Selling 7. Follow-up Business to business selling Theme parks sell tickets to hotels and hotels turn around and sell those tickets to their guests. 4 major career segments in T&T Food & Beverage Lodging Travel & Tourism Sports Events & Entertainment Check- In Boarding Procedure that lets the airline know a passenger has arrived. Hub and Spoke System Saves the Airline Money. Passengers fly from spokes to hubs to connect to other cities. Primary Research Info gathered specifically for the particular marketing situation. Ex. Hotel could send survey to recent guest. Demographic Segmentation Statistics that describe a population such as: age, gender, income, ethnicity, or education. Drop Off Charge Rental car companies charge if a rent-it-here/ leave-it-there is not available Seasonality Highs & lows of demand for destination - generally based on climate & geography. Cruises have cheaper prices during hurricane seasons. Feature a physical characteristic that describes the product. An example of this would be: additional leg room on an airplane. Apprenticeship educational, hands on experience working at a business with an experienced employee. May not get paid. Yield Management Pricing Setting different prices for goods and services in an effort to maximize revenue when limited capacity is a factor Amtrak U.S. National Railroad System Inelastic Demand When price does not affect demand Prestige Pricing A high price associated with a product to present it as being a quality or luxurious good. Hotels price their rooms high so it presents itself as a luxurious hotel. Target Market a specific group of customers that an organization selects as the focus of its marketing plan Unlimited Mileage Rental Car Companies allow customers to drive as far as they want for a flat rate. Marketing Concept Business comes up with ideas of wants and needs to satisfy customers. Elasticity of Demand how much demand changes price. As prices increase, ppl travel less Infrastructure Network of utilities needed by a destination to support tourism Marketing Mix 4 P's: Product, Price, Place, Promotion Benefit Advantage obtained because of specific feature. Ex: stretch legs in airplane Destination Marketing Developing, promoting, and distributing locations to customers to increase visitation Promotional Mix Advertising, Sales Promotion, Personal Selling, Publicity, Public Relations Info Management Business gather info about customers through reservations and such to predict future sales, plan menus, etc. Marketing Things seller does to bring product to attention to a buyer