← Marketing Ch. 12 Test
5 Written Questions
5 Matching Questions
- multichannel distribution system
- marketing channel (or distribution channel)
- intensive distribution
- franchise organization
- intermodal transportation
- a a distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
- b a contractual vertical marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.
- c a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
- d combining two or more modes of transportation.
- e stocking the product in as many outlets as possible
5 Multiple Choice Questions
- a large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.
- selecting, managing, and motivating individual channel members and evaluating their performance over time.
- a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
- giving a limited number of dealers the exclusive right to distribute the company's products in their territories.
- managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
5 True/False Questions
channel conflict → disagreement among marketing channel members on goals, roles, and rewards - who should do what and for what awards.
indirect marketing channel → channel containing one or more intermediary levels.
conventional distribution channel → a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.
channel level → a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
marketing logistics (or physical distribution) → a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.