electroconvulsive shock therapy
ECT therapy is the most effective treatment for chronic/debilitating depression. believed that small doses of electricity sent to the frontal lobes help to restore serotonin levels in brain or help to create more endorphins. Side effects include short term memory loss for a few days.
Elizabeth Loftus' research on eyewitness testimony
one of world's leading authorities on memory. research shows that "eyewitness memory" are wrong and prone to be filled with mistakes that the person witness "inserts" into recovered memory. Used by laywers/juries
glands that put make hormones
is the "master gland" since it makes sure other glands do their jobs
oversees/supervises pituitary gland
the brain's natural morphine like substances that act as pain killers. when injured or stressed, the brain is flooded with endorphins to counteract "substance p"
tiny bit of memory stored in specific place or "memory trace." Most memories can't be located in specific areas of the brain. most memories are formed by association links.
episodic memory aka flashbulb
sharp memories of clearly definable event in our lives: wedding, graduation, first kiss, etc. vivid snapshots of event we can easily recall
erik erikson's stages of psychosocial development
8 stages. Each stage of development has a certain psychosocial task that must be fixed successfully in order to move to the next stage. felt it was a lifelong process and could make up for a missed stage later in life
equity theory of relationships
we like other people because of what they can do for us and vice versa.
experiment: be able to design one
control vs. experimental group. dependent vs. independent variable. operationalizing a definition, measurement of dependent variable, confounding variables, kinds of biases, placebos, etc.
ethics of testing
guidelines researchers must follow prior to doing studies on humans. key guidelines: confidentiality, no lasting harm, debriefing, informed consent
false consensus effect
thinking that more people agree with you than they actually do
feature (signal) detector cells: Hubel & Wisel's research on visual processing
found "feature detector cells" in visual cortex. there are specific neurons that help decode specific features of what you see. the brain integrates all the bits and pieces of what you see to create a complete image
kids who grow up in the wild and were raised by animals.
it's what the brain does when scanning objects to help you recognize things
figure ground phenomenon
deals with perception. being able to discriminate between an object and it's background
fetal alcohol syndrome: characteristics
caused by a mother drinking alcohol while she is pregnant. defects newborn babies including mental retardation, low birth weight, premature birth, brain malformations and learning disabilities.
foot in the door phenomenon
technique that salesmen know. if you can get someone to make a small commitment then you can ask them later for a large commitment.