costs and expenses not subject to change depending on the number of units sold
costs and expenses that are subject to change depending on the number of units sold
pricing above the market when no alternative retailer is available
an illegal practice in which competing companies agree, formally or informally to restrict prices within a specified range.
resale price maintenance
price fixing imposed by a manufacturer on wholesale or retail resellers of its products to deter price-based competition
the required pricing of goods on the basis of cost per unit of measure
a type of advertising that is a deceptive method of selling in which customers, attracted to a store by sale-priced items are told either that the advertised item is out of stock or is inferior to a higher priced item that is available
return on investment
the amount earned as a result of an investment
involves charging a high price to recover costs and maximize profit as quickly as possible.
builds sales by charging a low initial price to keep unit costs to customers as low as possible
refers to pricing techniques that are based on the belief that customers perceptions of a product are strongly influences by price.
a pricing technique in which higher than average prices are used to suggest status and prestige to the customer.
a pricing technique in which odd numbers are employed to suggest a bargain.
a pricing technique in which items in a certain category are priced the same.
a pricing technique in which lower sales prices are offered for a limited period of time to stimulate sales.
multiple unit pricing
a pricing technique in which items are priced in multiples.
a pricing technique in which several complementary products are sold at a single price
offers customer reductions from the regular price.
the point at which the gain from an economic activity equals the cost incurred in pursuing it
the actual or projected price per unit.
the amount added to the cost of an item to cover expenses and ensure a product.
the amount of money taken from the original price
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