CAP 1 3.02 Design Principles
Order by
12 terms
Terms | Definitions |
|---|---|
 alignment | arrangement of text and objects on a page; should be consistent throughout the publication; examples are right, left, center and justified |
| consistency | color scheme, font scheme, and graphics should be constant throughout the publication |
| contrast | emphasize the most important objects of the publication with color and size; use sufficiently different background and font color to make the publication easy to read |
| proximity/unity | group related text, headings and objects close together |
| white space | negative or blank space in a publication; should be uniform and give the reader's eye a break |
| color scheme | maintain consistent scheme throughout a publication that is appropriate for the intended mood and behavior response from the audience |
| font scheme | select a uniform style, size and effect for all headings and another for the body |
| graphics | use a consistent format throughout the publication; use either all cartoon-like images or all photo images |
| headings | contrast should be used to seperate these from the body of a publication |
| text color | this should be sufficiently lighter or darker than the background color so that it is easy to read and stands out |
| space | this should be uniform and appropriate between the headings and the body |
| white space | this should be consistent and uniform to help organize the information; should be used to lead the reader's eyes |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.