CAP 1 3.02 Design Principles
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12 terms
Terms | Definitions |
|---|---|
alignment | arrangement of text and objects on a page; should be consistent throughout the publication; examples are right, left, center and justified |
consistency | color scheme, font scheme, and graphics should be constant throughout the publication |
contrast | emphasize the most important objects of the publication with color and size; use sufficiently different background and font color to make the publication easy to read |
proximity/unity | group related text, headings and objects close together |
white space | negative or blank space in a publication; should be uniform and give the reader's eye a break |
color scheme | maintain consistent scheme throughout a publication that is appropriate for the intended mood and behavior response from the audience |
font scheme | select a uniform style, size and effect for all headings and another for the body |
graphics | use a consistent format throughout the publication; use either all cartoon-like images or all photo images |
headings | contrast should be used to seperate these from the body of a publication |
text color | this should be sufficiently lighter or darker than the background color so that it is easy to read and stands out |
space | this should be uniform and appropriate between the headings and the body |
white space | this should be consistent and uniform to help organize the information; should be used to lead the reader's eyes |
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