someone who buys or uses goods and services
buying something on the spur of the moment without thinking
when something is bought on impulse and does not satisfy the consumer
information available to consumers
is learning how to use consumer information well
something you decide is important to you and must be done first
form of redress - allows the consumer to buy items of the same value at a later date
skilled use of resources in order to achieve a goal
is work done for payment e.g hairdressing
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