| Term | Definition |
|---|
| stakeholder | employees, suppliers, customers, government, inverstors, a local community, or even many local communities where an org. operates. (special interest groups affected by the org.) |
| public | any group of people who are tied together, however loosely, by some common bond of interest or concern and who have consequences for an org. |
| PVI | public vulnerability importance index has been developed to help org. identify target or priority publics |
| demographic approach | looks at publics statistical characteristics. age gender etc |
| psychographic method | examines publics defining emotional and behavioral character. |
Combine with other sets
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